Performance Marketing : The Google Ads Stack
Google Ads in Simple Terms Google offers a great set of tools to set up, run, manage and optimise marketing campaigns. From beginner to advanced users, there are plenty of options, campaign types, and objectives to choose from. This is partly the problem. Too many choices, too many different campaign objectives. So, it’s easy to […]
The Importance of a Solid Keyword Strategy
Keyword planning and strategy go a long way. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis enim eleifend lectus. Nullam dapibus netus feugiat curae curabitur curae fringilla porttitor quam iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia […]
Why a Custom Alert Tool Could Save You From Losing Significant Online Revenue
One of the often praised aspects of digital marketing is the ability to track almost any action or behaviour on your website. This is hugely powerful and we quickly come to rely on the data available to us. But what happens when something goes wrong? What if your tracking breaks and you only realise a […]
What are the key SEO elements of planning for a Website Relaunch?
From time to time websites get to change or revamp brand colours, product structuring, or even the functionality of the website. The normal aim is to design a website that’s a little more mobile-friendly, more functionality, more products and services offered or even all those features combined. Businesses tend to adapt due to changes from […]
Google Analytics UTM Tracking Explained
A key component to a marketer’s arsenal is the ability to measure the success if their campaigns and marketing activities and optimise accordingly. Tools such as Google Analytics provide important insight to traffic driving activities, but by default might not give you the level of detail required to prove exactly what is and isn’t working. […]
The most Useful SEO Software in 2020
Here is our list of the most useful SEO tools and software: Google Analytics Google Analytics a free digital analytics tool, and is available free to anyone wanting to use it. It is by far the most useful tool in this list and gives you answers to almost any question that you have about your […]
eCommerce: Margin Based Reporting Make More Profit
The success of any eCommerce website relies heavily on the data we collect and how we use that data to improve performance. Google Analytics and other digital analytics solutions have given us the ability to easily collect sales data and tie this back to specific marketing activity or on-site behaviour. However, these tools generally don’t […]
How to destroy your eCommerce competitors without spending more
Ecommerce has always been a competitive landscape. There are many factors to consider and optimise for. From what platform to chose to logistics and warehousing. One of the most important aspects to consider is how to drive visitors to your online store. There are numerous strategies and tactics for doing this and these have been […]
Why Keyword Rankings Are Not So Important
A good SEO strategy for any company involves many parts all working together and a huge part of the strategy is should be measurement. So what should we be tracking and how will we know when we are succeeding? In this post we will be looking at the role of keywords in a modern SEO […]
eCommerce: Data Reporting & Best Practice
Any eCommerce website should be collecting online sales data, giving insight into the number of transactions, total revenue and conversion rate. Trended over time, this data is extremely useful. But quite often, eCommerce data being collected isn’t used to its full potential. Google Analytics’ Enhanced eCommerce tracking allows for comprehensive data collection related to online […]