Key Technical SEO Issues Explained
SEO is a game of so many moving parts. It is not just about making your website look pretty for users. There is a multitude of different factors that influence the success of your website. Among these factors, there are three key technical SEO issues: indexation, content and page speed. We will discuss each of […]
Internal Linking SEO Best Practice
Before your content can rank, it needs to be crawled and indexed by search engines. Google discovers your posts and pages best when they are connected to somewhere on the web. Internal links additionally connect your content and give Google a clue of the nature of your site. Internal links can build up a hierarchy […]
The Anatomy of A Great SEO Site Structure
Creating a website for your business is an essential element for any legitimate business in our day and age. For most of your clients, it will be the first interaction and impression they will have of your business. This is why, in most cases, people get carried away with the visual and aesthetic elements of […]
SEO Site Relaunch Checklist
How Often Should You Change Your Website? The general rule of thumb is to relaunch your website every three to five years before it starts looking dated. If you find yourself in cutting edge industries like technology, digital marketing, fashion or design you may need to refresh your website’s look and feel every two years. […]
Performance Marketing : Google Responsive Display
Google Responsive Display Ads Let us start with the basics, what are Google Responsive Display ads? Well here is an example ad below… Gone are the days when you have to create multiple image ads in varying sizes, that is why they are called RESPONSIVE display ads. The new format enables you to load just […]
Writing For SEO -The Dos and Don’ts
Writing For SEO -The Dos and Don’ts Writing for SEO is the same as writing any regular piece of content right? Wrong. There are some similarities, but SEO copywriting is a different kind of art form. While normal content writing is more focused on attracting, engaging, and converting leads, SEO writing focuses more on creating […]
3 FREE e-Books – No Subscription Required
What is Digital Performance Marketing? Why should a business owner care? In this FREE e-Book, we try and keep things at a high level, so that you have a broad understanding of what Performance Marketing is. Plus an understanding of the key principles that will enable you to manage successful online campaigns. Download your FREE […]
Performance Marketing : Google Shopping Fundamentals
Google Shopping Fundamentals Let us start with the basics, what are shopping ads, well these guys here… They appear on Google when you are searching for a product that can be purchased on any number of e-commerce websites. So I guess the obvious place to start, is how do advertisers (websites) get their product to […]
Getting to Grips with SEO : the learnings of an SEO Intern
So, what does an SEO Intern get up to? Well, hi, I am Tebogo Motha an Algorithm Agency SEO Intern as of November 2020. As a young individual stepping into the world of Performance Marketing (specifically Search Engine Optimisation), I’ve always wanted to be involved in a company that seeks to leave a mark in […]
Performance Marketing : Google Merchant Centre : Product Feeds
Google Merchant Centre: Product Feeds We touched on the basics of the Google Ads platform in our last blog. As described some of the campaign types within the platform require a product feed in order to dynamically serve ads that are more relevant and targeted to your website users. By this, we mean ad types […]