Using Social Media To Boost Organic Search Results
Let’s break down how social media helps with an SEO strategy. Picture this equation throughout this article. Equation: More Social Visibility = More Links = Higher Rankings. Makes sense, right? What is SEO (Search Engine Optimisation)? The process of optimising a website to gain free, organic, editorial or natural search results through which leads to […]
SEO Think Content Clusters Not Keywords
Marketers need to start preparing for changes in how search engines rank content. Content clustering will become more important than using individual keywords. By creating clusters of related content around a central topic, you can improve your chances of ranking higher in search results. This can help improve your website’s search engine ranking for certain […]
How To Conduct An SEO Backlink Audit?
Backlinks play a major part in Google’s search engine ranking algorithm. It is vital to research what type of websites are linking to your website, and if these sites are reputable. If you want to be sure that your SEO campaign is successful, you need to make sure you get quality backlinks from trustworthy sites. […]
Local SEO Best Practice
If you want people to find your business online, you need to make sure that your website is optimized for local search. According to a recent study, 46% of all searches on Google are local. This means that people are using the search engine to find businesses and services in their area. The study also […]
The Impact Of Machine Learning on SEO
WARNING: This post was written by AL the Algorithm AI and Machine Learning Content Bot. It’s still a little rough, but you can see the way the future is heading. #robots Machine learning and artificial intelligence are two of the most talked-about topics in the tech world right now. And for good reason – these […]
Schema Mark Up for eCommerce
SEO for eCommerce sites can be frustrating at times. This is mainly because there are normally a large volume of products to be optimised, and how you do it impacts your website’s SEO performance and also impacts your work-flow/efficiency. Schema, also known as Structured Data can help search engines and users to identify your website, […]
SEO Best Practice For Video Content
Video content is becoming more popular as a marketing tool. If done correctly, optimised videos can give your viewers the best experience possible and increase your conversions. Videos are one of the most powerful tools on the internet. YouTube is the second most used search engine after the main Google search engine. This indicates how […]
How To Optimise Google Ads Campaigns & Keywords
When managing Google campaigns, it has never been easier to rely on Google to auto-optimise campaigns. the new Google auto-apply AI led optimisation is very impressive, but there’s a problem. This problem is not new, since the “day-dot” many people could set up campaigns but very few able to optmise campaigns for greater return or […]
UK Insurance Sector – Market Share Analysis
Welcome to the Algorithm UK Market Share Analysis (August 2021). Who is winning the digital search marketing war in the UK insurance sector? Find out in our UK Market Share Analysis. Regardless of your sector, Algorithm can help you identify gaps & opportunities to help you beat your online competition. Check our UK insurance sector […]
Great SEO Titles & Page Meta Descriptions
Title tags and descriptions fundamentally influence your click-through rate from organic search (SEO). A perfect title and description can lead to an increase in clicks and engagement, but weak ones will get you unqualified leads and a high bounce rate. Let’s explore how good SEO titles and meta descriptions are generated using SEO fundamentals such […]