Transitioning from UA to GA4 for Google Ads
Google Analytics 4 (GA4) is a newer version of Google’s web analytics platform that was launched in October 2020. It is designed to provide a comprehensive and advanced view of user behavior across various devices and channels, including offline interactions, mobile apps, and web. In contrast to its predecessor, Universal Analytics (UA), GA4 brings about […]
Value Based Bidding For Google Ads – Performance Marketing
Value-based bidding is a bidding strategy in Google Ads that allows advertisers to set bids based on the estimated monetary value of conversions or other valuable actions on their website. Why is this important? Because not every customer or potential customer has the same value to your business: The goal is to maximize the return […]
Maximising Potential : Integrating GPT-3 Into Your Performance Marketing Campaigns
Over recent months there has been a lot of talk about artificial intelligence. One player in specific has recently made the headlines. Chat GPT-3 launched and has amazed people around the world with it’s capabilities. Along with wowing the world with what it can do Chat GPT-3 has also raised a lot of questions about […]
A Guide To Digital Content Ideation
Unlock the Secrets to Unlimited Digital Content Content is king, We all know this. There are many easy and many automated ways to generate content and content is all around us. Emerging technologies threaten to disrupt the status quo and time will tell where tech like GPT Chat fits into the greater ecosystem, but until […]
Tips, Tricks & Useful Resources – Performance Marketing 101s
Digital marketing is a vast subject and can often leave you feeling bewildered. You might have attempted digital marketing courses in the past or plan on doing so, regardless the challenge is always how to take the theory and pull practical insights and knowledge from it that you can apply in your work. To make […]
Simple User Experience Tips For Lead Generation
Sometimes stating the obvious is a very useful exercise to help provide us all with a much-needed reality check. When we expend our energy on building a website for our business it is of course with the objective of generating quality leads from any traffic that we attract. The issue, in many cases, is that […]
Your Site Has Been Hacked – What Should You Do Now?
It’s every business owner’s worst nightmare – their website has been hacked. Suddenly, all of your online content is replaced with something offensive, or worse, your entire site is taken offline. What do you do now? In this blog post, we’ll outline some steps that you can take to mitigate the damage and protect your […]
SEO Best Practice for Podcasts
Google has been indexing and trying to understand audio content since mid-2019, which has marked a new territory for podcasts. In this guide we outline the best practice for Organic Search and podcast content. Choosing A Platform One of the biggest and hardest decisions will be which podcast hosting platform to use. The top four […]
Lead Scoring For Lead Generation Campaigns
Most businesses spend their marketing budget on generating leads or revenue. When it comes to lead generation campaigns, the objective is very clear, getting the right target audience to engage with your brand and sales team, to hopefully convert into a revenue-generating client. The problem is trying to identify what is a good lead or […]
The Power Of Server Side Tracking for Analytics
As digital marketers, we rely on the web analytics data we collect to inform our strategies, measure the success of what we do, and identify opportunities to improve the user’s experience on our websites. The industry has seen a change over the last few years, with increased legislation, regulation and expectations related to user privacy, […]