Weather COVID 19 with a Savvy Digital Strategy
By now there is no denying the impact that COVID 19 will have on South Africa and the World. We are all looking to the safety of our families, friends, staff and colleagues and trying to ensure we navigate through this period with as little long term impact to our lives and businesses as possible. […]
What are Hreflang Tags?
An Hreflang is an HTML attribute that is used to tell search engines about the specific language and geographical targeting of your webpages. For websites with multiple versions of a page, served in different languages, hreflang tags are a way of telling Google to serve the correct version of your content to users in different […]
eCommerce – Conversion Rate Testing
The continuous improvement cycle of split testing on websites has always been the most neglected tactics, that rarely gets deployed marketeers and agencies. The value of increasing conversion rates to get more people through the funnel should be a priority, especially for eCommerce websites. One of the issues is having a plan of tests, to […]
What is Microsoft Power BI?
Microsoft Power BI is a business analytics tool provided by Microsoft, to enable businesses to create interactive visualisations and representation of their data from different data sources. This helps break down and simplify data into a visual report or dashboard. This tool also provides business intelligence capabilities, where data can be transformed and manipulated. Visual […]
eCommerce – Home Pages – Basic Mobile Best Practice – SEO & UX
The homepage of any eCommerce site will always be one of the most important pages on your website. It’s like the front cover of your product catalogue, where you have one chance to show the range and depth of your product offering and entice users into taking a shopping journey. So here’s our guide to […]
eCommerce – Product Pages – Basic Mobile Best Practice – SEO & UX
eCommerce sites are often a large project and rightly so, eCommerce enabled sites are the easiest way to generate online revenue with minimal overheads. Unfortunately, the delivery of both small or large eCommerce enabled sites is fundamentally compromised by missing the most basic of both Search Engine Optimisation and User Experience best practice. So here’s […]
How should you manage SEO campaigns alongside Paid Media campaigns?
A good marketing strategy for any company involves many parts all working together and should be designed to achieve the desired outcome, usually signups and sales. A huge part of the strategy is usually made up of paid media which comes in various shapes and sizes. In this post, we will be looking at strategies […]
Canonical Tags for SEO, Their Uses and Implementation?
In SEO you may have heard about canonical tags, but what exactly are canonical tags? What do they help us achieve? When should we use them and how? In the article below, we help clear things up for you and give examples of how canonical tags are used. What are the canonical tags? A canonical […]
The Pros and Cons of WordPress for SEO explained
When it comes to having a website, choosing the right method of development, whether coding or using a CMS (content management system), can be daunting. Careful evaluation is required as there are a lot of factors to consider. As you may know, there are plenty of CMS options such as WordPress, Magento, Webflow, Wix and […]
Is Your Paid Media Working as Hard As You Are?
Its 99% Likely your Paid Media Campaigns are far from Optimal Digital paid media is like stock trading. You are investing your companies hard-earned money and just a few mistakes can be the difference between extreme success or total failure. Like stock trading, managing and optimising paid campaigns can be complex and is subject to […]