Integrated Reporting for Performance Marketing
Reporting is Ugly, and Hard Work We have launched an integrated reporting tool set, that pulls data dynamically from a wide range of sources into a simple visual layer. You can have a play here: Google Analytics and many other web stats platforms are great but they all offer too many variables and an overwhelming […]
How do you know if your SEO Agency is doing a Good Job?
SEO is a buzz word. The key questions previously have been, what is SEO, do companies need it and if so why? Now that SEO has cemented itself as an important component for any business, one of the key questions has now shifted to understanding what to expect from your SEO agency and if they […]
Conversion Rate Optimisation Best Practices
Before we start talking about the best CRO best practices. Let’s first begin with understanding what Conversion Rate Optimisation is. Conversion Rate Optimisation is a process that involves optimising websites or apps to convert visitors into leads and leads into customers. CRO helps businesses increase the percentage of website visitors to take a desired action […]
Setting Meaningful Digital KPIs
Well set up Key Performance Indicators (KPI’s) and Targets are key pillars in any digital marketing campaign strategy. It goes without saying, meaningful targets and KPI’s increase your chances of success. Let’s take a step back for a moment. What are KPI’s, Targets and Goals? A Key Performance Indicator (KPI) is a metric or a […]
What is Google Search Console, Why Should You Care?
So, you have launched your website; but it’s now been weeks or even months since you built your site, and the traffic to your website is still not increasing or getting any better; your conversions and online goals are stagnant, and it’s even hard to find your business when you search for it on Google. […]
Squeezing More Out of Your Digital Marketing
In May 2019, Algorithm hosted a thought leadership workshop with some of our very own clients as well as some industry experts. We questioned if they were all sure that they are squeezing the most out of their digital marketing efforts. The event kicked off with our Director of Operations, Ashley Watts who ran through […]
Content Pillars & Topic Clusters
Every business needs a blog. It’s the ideal tool for marketing yourself, your business, your product, or your service. For many businesses, a blog is also an information portal, educating visitors and introducing them to products and ideas that they would not have been exposed to otherwise. But how can you grow your blog to […]
Google Page Speed Explained
At Algorithm, we have a significant amount of data on each of our client’s campaigns. We use this data to guide and drive our SEO strategy and implementation. One of the big trends we have seen over the last 2- 3 months is a strong increase in rankings and exposure in Google of sites that […]
Don’t Get Lost in the Attribution Hole
We have been asked numerous times over the years by clients to look at their attribution data, with the view of coming up with 1) some meaningful data insights 2) a killer strategy that will transform the clients marketing approach and revenue performance Every time we have tried, we ended up in the same position. […]
How We Do What We Do
This year Algorithm turns three, and over the course of the last few years has grown from a team of two to a small agency of 15. During this time our approach to SEO has been refined and improved. x In previous agencies more technical and specialist driven service lines (like SEO) have been hard […]