When and how to play your SEO card
When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there is often a lot of confusion around where SEO should fit into the marketing process. There are a couple of instances where SEO involvement is vital and can actually save […]
What is Performance Marketing? Why should you care?
We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business owner, you want a return on investment from your marketing spend. This is where performance marketing comes into play. This style of marketing has drastically changed the way we advertise and with […]
Scared of digital marketing? We unpack why you shouldn’t be.
3 misconceptions about why South African businesses can’t be digital in 2017 Over the last 10 years the digital world has transformed how we do business across the globe. Customers expect an online presence and having a highly functioning website and digital presence is often the difference between success and failure. With that said, there […]
10 Reasons why South African companies need SEO in 2018
SEO; also known as Search Engine Optimisation is a word that you can’t stop hearing about when it comes to online business. Search engine optimisation is an investment, a necessity rather than extra expenditure and when implemented correctly, it is the largest driver in web traffic and revenue for business around the world. Now more […]
CRO The Sleeping Giant of Digital Performance
Conversion Rate Optimisation (“CRO”) is a huge part of the diet of work for digital agencies in Europe and the United States and the discipline is still growing fast. Yet in South Africa if you say CRO, people say “CRO what?”. So, what is CRO? Put simply, it is a process of testing versions of […]
How to choose an SEO Agency in South Africa in 2018
Search Engine Optimisation (“SEO”) is still one of the fastest growing forms of online marketing and because of that, SEO companies have boomed overnight, leaving the customer to try and find a “needle in a haystack”, in terms of reputation and quality. SEO has become the most effective form of online marketing to reach your […]