Integrated Digital Marketing Strategy v Marketing Campaigns
Integrated Digital Marketing Strategy v Marketing Campaigns Throwing a stone into an empty corridor comes to mind when you hear the words “let’s just do some marketing campaigns”. Like any marketing, unless informed and tracked how can you rate the success? Without it, your efforts are just RAMS (random acts of marketing). So why is […]
The Reformed Art of “Client Service” in a Digital Agency
The Reformed Art of “Client Service” in a Digital Agency The reality is that we used to live in a world where clients just wanted digital, they were not sure what it was, but everyone had it, so they wanted it too. Today, we sit in a very different space, where our clients know the […]
Google Adwords Bans Cryptocurrency Ads
As of June 2018, all Cryptocurrency ads will be banned on the Google Adwords platform. Google’s ad policy has been updated to reflect the following: “In addition, ads for the following will no longer be allowed to serve: Binary options and synonymous products Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, […]
Google Confirms March 2018 Algorithm Update
Google Confirms March 2018 Algorithm Update Earlier this week Google announced that there had been an update to their ranking algorithm. This is unusual as Google does not usually share information around updates to the core algorithm. They further stated that they carry out updates like this several times a year and that it did […]
Facebook Custom & Look-a-Like Audiences, put simply
Facebook Custom & Look-a-Like Audiences, put simply They Say “We need a more targeted approach to our paid social, using custom and look-a-like audiences” What on earth are they on about? Let’s get Straight To The Point… They Mean You have the ability in Facebook to load a file of customers or enquirers. Normally a […]
Your site speed sucks
Your Site Speed Sucks They Say “We need to reduce your site speed loading time by compressing images and javascript, otherwise Google will penalise us hard!” What on earth are they on about? Let’s get Straight To The Point… They Mean That you are losing leads and revenue – due to a poor user experience […]
Performance marketing retainers make no sense
Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? Because it gives them a degree of certainty and that in-turn gives the possibility to plan revenue and resources. To some extent this makes sense for creative work where the […]
Avoid SEO Failure – Check your Agency
Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard to decide on an SEO service provider. We previously wrote a post giving some guidance on how to chose the right SEO agency But how do you know for certain […]
Pitches – Winning or Losing?
We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and do we stop to make sure that they make sense? The pitch is the most alien way of deciding who to date? Not only do you invite 10 unsuspecting individuals […]
The death of the Digital Marketeer?
There’s a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial revolution has been discussed widely over recent months and there’s real tangible fear that jobs will be replaced by AI and in large volumes. Marketing is becoming more personalised in […]